RaceMake
Analytics to make your every race a Win
About RaceMake
RACEMAKE is the ultimate analytics app designed to elevate your SIM racing experience by tackling the biggest challenges faced by drivers. RACEMAKE elevates your driving skills and lets you feel every turn, bump, and speed surge, just like the pros.
Racing to the Finish Line: How We Designed and Developed a Winning App
Working alongside Josef Slavíček on this web application was a truly enriching experience.
While I took charge of the product design and brought the landing page to life in Webflow, Josef focused on the branding and the design of the app dashboard. The collaboration was smooth and dynamic, with Josef and Milan (our stakeholder) bringing a wealth of expertise and creativity to the table. The result? A product that not only looks great but also functions beautifully.
Optimizing setup for
each track and condition is a complex challenge for every driver 🔧
Developing an effective racing analytics app entails overcoming several challenges inherent to SIM racing, from accurately simulating realistic physics and handling characteristics to providing tools for maintaining precision and consistency in lap times, and offering insights into track-specific optimizations.
Addressing dynamic conditions like weather changes and track variations requires real-time analytics and adaptable features. Furthermore, guiding users on technical setups and supporting mental focus during races are crucial. Integrating competitive features allows drivers to benchmark against global peers, enhancing the overall experience and performance improvement opportunities.
Crossing the Finish Line in Style: The Fast and Fun Road to Web App Success 🏁
We tackled the challenges of developing a sophisticated racing analytics app by leveraging our expertise in app development and data analytics. By implementing detailed dashboards, users can access a wealth of information about their racing performance, including lap times, vehicle behavior, and driver techniques. We also integrated powerful visualization tools, offering graphical representations of key metrics like speed, braking, and tire conditions, making complex data easy to understand and actionable.
To enhance user engagement, we focused on creating an intuitive and visually appealing interface that caters to casual gamers and professional racers. We included features like performance comparison tools and social integration, allowing users to compare their laps with friends and learn from different driving techniques.
A Moment of Victory: Racemake and Our App Launch at Spa 24 Hours
James Baldwin's helmet at the Spa 24 Hours GT race proudly featured the Racemake logo, symbolizing a partnership built on performance and precision for one of motorsport's most grueling endurance challenges. On the same day, our app was officially released, and we had the incredible opportunity to visit him in the garage during the race, alongside Josef Slavicek and Lukas Vanek.
We watched the team work tirelessly as they replaced the entire rear axle of the car—a powerful moment that highlighted the dedication and effort it takes to win. The thrill of that experience, both in the race and behind the scenes, mirrors the excitement and sense of achievement we aim to deliver through our app, creating a winning experience for users.
"RaceMake has bridged the gap between data analysis & SIM racers. Using data visualization, this new software will allow everyone to enjoy the ‘off-track’ side of SIM racing more than ever before."
James Baldwin
World’s Fastest Simracer
